New York City Archives

The Super Bowl, There’s No Icky in Sticky!

January 31, 2014

By flightpath

Walking down the Super Bowl boulevard of not broken dreams this morning on Broadway in New York City, it became obvious why commercial America loves The Big Game. People can’t get enough of pre-game hype, pre-game previewing of the spots, pre-game everything Super Bowl, preparing Super Bowl foods, planning parties, etc. No, it’s not just […]

Walking down the Super Bowl boulevard of not broken dreams this morning on Broadway in New York City, it became obvious why commercial America loves The Big Game. People can’t get enough of pre-game hype, pre-game previewing of the spots, pre-game everything Super Bowl, preparing Super Bowl foods, planning parties, etc.

No, it’s not just the massive eyeballs that come with Super Bowl ads and posts each year. Spending $4 million bucks can quickly aggregate a lot of eyeballs by any number of “road-block” media strategies on and off-line. But that’s not it. Watching adult people running to get their photos taken with Denver and Seattle player “standees” in Herald Sq. and seeing teens running after a living football player for “selfies” brought all the optical clarity one needs to understand the Super Bowl’s gravitational pull.

The Super Bowl is the “stickiest” thing in America. The stickiest thing ever created in our country. And, it creates a stickiness for any and all things attached, associated or aligned with The Big Game. Just ask Bruno Mars or his agent. Plus, the Super Bowl is made and still played in America- even as it expands its global reality. Love French food, Italian fashion, German cars… but the Super Bowl in NYC (no less and way more!) is so us, so USA, USA, USA! Excitement personified.

Year after year where ever it goes, the Super Bowl dominates the media for practically two weeks. The President is even part of the stickiness, joining forces with the Super Bowl pulpit/telecast – even on Fox – to bring the country (car and truck buyers, beer and soda drinkers, website “URL” hunters) together. And, at the end of the Super Bowl Sunday, its broad stickiness is deeply rooted in the emotional connection it fosters and creates among so many of us. That’s worth watching and paying for!

So, even though I have viewed the Best Buds dog and horse spot personally 1.5 million times, I still can’t wait to down it with some wings and friends on Super Bowl Sunday!!

Enjoy, America!

Editor’s note: We had some internal debate about using “Super Bowl” since this is a blog post and not an event for money or an ad. I bet we are not the only ones debating the finer points of trademark and copyright law this week!

Notes from the Intern – What I learned interning at Flightpath

September 18, 2012

By flightpath

Find out how it’s like to work with the Flightpath team from our very own Social Media Intern, Beck Delude.

As every college student and recent graduate knows, interning is how you get your foot in the door and learn how it’s like to work in the real world. Essentially things they sometimes forget to mention in school. With that being said, our very own Social Media Intern Beck Delude shares her experiences at Flightpath below.

I have been so lucky to be the Social Media Intern at Flightpath in NYC and learn from their brilliant employees. My time spent at the agency has allotted me a vast array of opportunities. Since being here I participated in building social media strategies for several brands, attended BlogHer12, researched relevant news about digital media and went to IFBCon!

Here are some key things I’ve learned here at Flightpath:

Think critically about who the brand’s audience is
Double and triple check everything you do and then have someone else look over it
It’s important to be aware of what others in the industry are doing but to always be original
Research is a very important aspect of being prepared

Aside from all the amazing opportunities and all the great things I learned the best part of interning at Flightpath was the people I worked with. Everyone is extremely talented and willing to take the time to teach you what they know.

Flightpath not only offers internships in Social Media but also in Design and Web Production! Check them out and apply here: http://www.flightpath.com/careers/

Photo Journal: Day 2 at #IFBCon

September 7, 2012

By flightpath

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. We sent our Social Media Intern to check out day two of the IFB conference.

As promised, our Social Media intern Beck will share her thoughts on the IFB conference. Take it away Beck!

Each year IFB holds a conference that brings together some of the most successful people in the fashion industry and the bloggers who write about fashion. It’s a two day event and as the lucky Flightpath intern I had the pleasure of attending the second day of the event!

This panel focused on turning your blog into a business. Some of the key points were:

Be ok with risk
Surround yourself with people who are passionate about the same thing you are
Challenge yourself daily

Conferences can be fun too with everyday tips. Samantha Brown from Style to Hire showed us which pieces of clothing are essential to a complete closet!

Bloggers and writers tackled the topic of Bringing Bravery Back to Blogging. A few things they highlighted were:

Blog like no one is watching
Be aware that once you put yourself out there, there will be negative feedback and that’s okay
Find fuel in the hate comments, don’t let them bring you down

I had the pleasure of meeting Iman! She is not only a gorgeous model
but a successful entrepreneur. Such an inspiration.

That concludes our adventures at the bigger, better and bolder IFB conferences. Next up is Lucky Magazine‘s LuckyFABB.

Photo Journal: Day 1 at #IFBCon

September 6, 2012

By flightpath

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. First stop – Independent Fashion Bloggers.

Fashion week is in full swing and it can’t start without a couple fashion and beauty conferences. We here at Flightpath decided to check them out and wanted to show you the experience from a blogger’s perspective with photos.

This year Independent Fashion Bloggers (IFB) has decided to extend their popular conference to two days! With more panels, breakout sessions and opportunities to network with fellow bloggers and brands. Check out what we did on the first day.

Expert panels from magazines, agencies and bloggers took the stage to share their insight. No matter the topic the theme of the day for both brands and bloggers is this: BE AUTHENTIC and just have fun! Readers or customers can relate to you when your genuine voice comes out.

Throughout the day there were break out sessions where you can pick and choose a topic you’re interested in such as Photoshop 101, How to Become Your Own PR Person and more.

The attendees were lining up to meet the brands! Some of the sponsors included Bare Minerals, Julep Nails, Lockerz, and more that included interactive activities such as photo booths, makeovers and DIY stations.

Blogger Mollie in Seattle took advantage of getting a quick touch up with the Bare Minerals makeup artists.

We couldn’t resist to take a manicure break and get our nails done with the Julep team at The Find booth.

The first day of the conference ended with model Coco Rocha interviewing New York Times Bestseller Derek Blasberg.

Stay tuned for the full second day report from our intern Beck who will share her first-time experience at the IFB conference and what she’s learned.

Before we let you go, we want to hear from you. One question that arose several times at the conference was working with bloggers that have agents. Do you find it controversial or beneficial? Share your thoughts in our comments.

BlogHer 2012: Photo Journal

August 7, 2012

By flightpath

As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights in a photo journal. Enjoy!

As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights through photos of our experience this past weekend. Enjoy!

A warm (digital) welcome by President Barack Obama to start off the conference.

Samsung was one of the many brands that participated as a sponsor with a showroom to display the new and soon-to-launch products for work and play.

There were floors filled with a variety of brands in technology, fashion, home, cooking and more that offered incentives such as sweepstakes, giveaways and contests. It was the platform for brands to share their elevator pitch and get products into the hands of bloggers, not only for media consideration but as potential new customers.

Me striking a pose as I’m making way through the the crowded floor, but I can’t beat Betsy’s modeling skills…

We think Betsy nailed it with her signature pose and should win America’s Top Social Media Model. Tyra would be so proud. Just an example of how brands had some fun with guests using props for impromptu photo shoots.

One of the many sessions we attended. This one discussed best practices for both bloggers and brands on how to work together for opportunities. As you can see, it was a packed house.

Oh yeah, did we mention how we met Martha Stewart? Brands like Staples and Avery upped the ante by bringing along celebrities to the conference to interact face-to-face with bloggers.

Don’t worry if you didn’t get a chance to attend this year in New York City. They’ve announced that BlogHer 2013 will be in Chicago and we can’t wait to see what’s in store then.

Top Food Trucks on Twitter: Serving Up a Side of Tweets

April 27, 2012

By flightpath

Serving up mean meals on wheels is a big trend in the food industry. With the growing population of food trucks, some of them are taking advantage of Twitter to interact with their customers and we’re sharing our top five picks!

We think you’d agree that in the past 2 years there has been a growing population of gourmet food trucks, and it’s just by seeing them in your neighborhood. We’re fans of getting gourmet bites on the go and really like the fact they take the stigma out of the term “street meat.” Although, not gonna lie, they can also be tasty after a night out (just sayin’).

With that being said, there are food trucks that use social media marketing to their advantage. Sharing their whereabouts, promotions and just plain old engaging with foodies on Twitter. Not only making it fun to eat when you visit them, but also fun to watch the personalities behind the truck come alive on Twitter. Allowing them to build a relationship with consumers and even build a new following through word of tweet.

Here are our top picks for tweeting food trucks to follow as great examples of building a brand voice and serving up great food and customer service on Twitter.

Ben & Jerry’s (@BenJerrysTruck)

Known for their delightful treats, Ben & Jerry’s offers fun flavor mixtures and unique names (remember the headliner Schweddy Balls?). Their food truck is currently on a US tour serving up free offerings of their new Greek Frozen Yogurt flavors based on your tweets, using “FREE Ben & Jerry’s Greek Frozen Yogurt! Please bring #omgfreebenjerrys to me!” To explain the example given, this tweet was on Shakespeare’s birthday, and in his honor, Ben and Jerry’s decided to tweet Elizabethan ice cream quips for the day. To eat ice cream or not to eat ice cream, that is the question.

Red Hook Lobster Pound (@Redhooklobster)

Known for dishing out mouth watering fresh lobster from Maine onto buttery rolls, Redhook Lobster Pound has trucks in both DC and NY. When you have great food, doesn’t it come along with great conversation? That is exactly what’s going on with Redhook Lobster, only via Twitter. They not only share the locales of their DC and NY trucks but apparently like to work to James Brown. Not to name names, but some people in our office like to listen to 98 degrees (not it).

Wafels & Dinges (@waffletruck)

Wafels & Dinges takes Belgian waffles to the next level, offering a variety of toppings to select or by choosing one (or two) of their concoctions on the menu. We love how they not only engage with their customers, but offer unique ways for customers to receive a free dinge. Where am I? Can we have a dinge now?

Korilla BBQ (@KorillaBBQ)

You may recognize the men behind Korilla BBQ from Food Network’s The Great Food Truck Race, and boy, do they serve up some mean Korean BBQ. The grillmastas have recently made the 30 Under 30: NYC’s Hottest Up and Comers and have big personalities to go with it. They share a behind-the-scenes look on Twitter along with news and updates on their whereabouts. Note to self: Don’t get caught sleeping during meetings or it will just go viral.

Big Gay Ice Cream (@biggayicecream)

Due to the popularity of Big Gay Ice Cream truck for not only serving amazing ice cream cones with over-the-top toppings but also for their bold personality in person and on Twitter, they opened a shop in the East Village last summer. Just by reading their tweets, you can’t help but feel as though you’ve known them for ages. If you’re lucky to catch them at the right time, you can even see the fun back-and-forth banter between them and Travel Channel‘s Anthony Bourdain, along with his wife Ottavia.

What food trucks do you follow on Twitter?

Header photo by Donny Tsang.

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Editor’s note: We had some internal debate about using “Super Bowl” since this is a blog post and not an event for money or an ad. I bet we are not the only ones debating the finer points of trademark and copyright law this week!