About
Expertise
Work
Blog
Contact
About
Expertise
Work
Blog
Contact

Currently Viewing Posts Tagged flightpath

Facebook Quick Tips for Community Managers

March 25, 2013

By flightpath

Community Managers handling social media accounts for clients sometimes want to find the best and fastest way to zip across all channels. We figured, why not increase your Facebook fitness and share some of the tips and tricks we’ve learned along the way to ‘pump you up!’

Community Managers handling social media accounts for clients sometimes want to find the best and fastest way to zip across all channels.  We figured, why not increase your Facebook fitness and share some of the tips and tricks we’ve learned along the way to ‘pump you up!’

SNL Skit Hans and Franz with Arnold Swarchenegger

Image via Tumblr.com

 

1.  Spelling Fail – How to Edit Post after It’s Out There

Keep in mind; this only applies to posts that have images attached to them.  Nonetheless, good to know when you’re in a pinch and already established high engagement.

Let’s just say you found a tiny little mistake (oops!), well this is how you can fix it after it’s been put out there for the world to see.  The best part is… this also applies for the scheduled posts in your Activity Log.

 Here’s how:

a)  Click on the time stamp of the post you want to edit

Facebook Screen Shot How-To 1

 

b)  Click on “Edit”

Facebook How-To 2

 

c)  Then make the necessary edits in the text box and then hit “Done Editing”

Facebook How-To 3

Huzzah!  All fixed.

 

2. Keyboard Shortcuts for Facebook

Thanks to Mashable we can now do our daily Facebook routine sans mouse.  It’s sort of like playing a game on our keyboard.

Shortcuts are based on your browser so you need to memorize the sequence:

Facebook shortcuts

For the action shortcuts visit Mashable.

 

3. Organize Your Inbox

Want to move messages that you know you’re done with?  Then you can move them out of your inbox and into the “Other” folder. This way you can control how many messages are in your inbox.

Here’s how:

Facebook How To Move Message to "Other" via Facebook.com

Image via Facebook.com

 

Tag you’re it!  What other quick tips do you have to share with fellow social media ninjas? Sound off in our comments below.

Can’t get enough of Facebook tidbits and news from Flightpath?  Have no fear just click here.

The Mainstreaming of “PDA”

March 22, 2013

By flightpath

Forgive my Huff Po like baiting, but no, not that PDA, the emergence of “Public Display of Analytics” all over the media and business landscape- if you don’t believe me, check out History Channel’s united-stats-of-america where data and insights are dramatically brought to life. No doubt we have all seen the pervasive rise of data […]

Forgive my Huff Po like baiting, but no, not that PDA, the emergence of “Public Display of Analytics” all over the media and business landscape- if you don’t believe me, check out History Channel’s united-stats-of-america where data and insights are dramatically brought to life.

No doubt we have all seen the pervasive rise of data creep in virtually every aspect of our life and business decision making- including creative.  If you buy into the assumption that “numbers speak louder than words” then you’re not alone, but there are also “contrarians at the gate.”  Ad Age covering a panel at Adverting Week Europe heard the unequivocal push back from John Hegarty founder of BBH advertising “You’d expect a creative person to pour slight scorn on data.” He explained, “It’s because I’ve spent my life dealing with people who’ve got all the data in the world and yet they can’t invent anything.” That said, RG/A founder and Chairman Bob Greenberg responded with his own evangelistic zeal “I think creative use of data is also a possibility. Data visualization has created ways in which you can take the data that’s available and tie it into a live event – like when I walk into Nike Town [wearing a Nike + band] and they’ll know who I am and they’ll be able to serve up really relevant content.”

The Ad Age link is really worth clicking not just because Mr. Hegarty wouldn’t have any of it, but because data is clearly here and becoming louder and more pronounced everyday in countless ways. And, as Mr. Greenberg made clear, data is about the end game of customer personalization and engagement. Which is why analytics, especially in reference to “big data” is so compelling.

To bring it back to today, if you haven’t, I urge you to read John Lee’s (head of our SEO/SEM practice) compelling/insightful post How to Rank Better in Google & Bing that he wrote right after attending a SXSW presentation on landscape issues of search effectiveness.   John and I laugh about how we “couldn’t come at it” any more different, but we both agree that the most compelling ideas and themes only matter if they engage a human being in a very human way. Enough said!

Ad Week Wrap Up Report – The Digital Influence

October 9, 2012

By flightpath

Truth is conversations is a by-product of the digital/social age. The two way thing is of course key, but so is the long form nature of YouTube and the flow/frequency of blogging especially the likes of Twitter and Tumblr. What was also cool was the realization that every agency I heard or ran into talked digital.

Advertising Week just concluded and it was cool, if not “epic.”  My favorite panel featured the creative leadership from great agencies including Butler, Shine, Stern and Partners, Leo Burnett, Anomaly, Mekanism.  I believe reason the week (and panel) was great comes down to the idea of “conversations”… a term used by the CCO of Leo Burnett to describe meaningful consumer engagement VS doing ads of any particular kind in any medium.

Truth is conversations is a by-product of the digital/social age. The two way thing is of course key, but so is the long form nature of YouTube and the flow/frequency of blogging especially the likes of Twitter and Tumblr. What was also cool was the realization that every agency I heard or ran into talked digital. But then again, every agency is a digital shop or at the least, an “immerging hybrid”- by virtue that digital is the defining cultural gatekeeper- so if you don’t get digital, it’s hard to imagine (like impossible) that you are connecting with any teen let alone adult based on lifestyle or media consumption behavior.

This made me think of the several things we think about and practice that make digital agencies unique to now and the future:

  1. It’s Never Over- campaign content is a constantly evolving reality…a site, ad networks, 3rd party, social ads are “A/B” tested and tweaked throughout its life based on empirical reads, emotional wear out or because we can/should.
  2. Speed to Market- the ability to commercialize creativity/points of difference “ideas” in hyper time is now a competitive hammer that marketers swing freely and hard.
  3.  It’s ONE World- digital is totally integrated and linked (it is a web after all!) unlike TV, radio, print, retail where getting it synced up is tough for turf reasons and/or logistical ones.
  4. Technology Lives for Change- where as media like 30 sec TV units have been the standard for decades, digital platforms (and ad units change all the time) like “Parallax” reinvents how engagement plays out- vertical fluidity VS horizontal randomness.

As I said, I loved Advertising Week- it made last  week rock.  It got a lot of people thinking and rocking.

Notes from the Intern – What I learned interning at Flightpath

September 18, 2012

By flightpath

Find out how it’s like to work with the Flightpath team from our very own Social Media Intern, Beck Delude.

As every college student and recent graduate knows, interning is how you get your foot in the door and learn how it’s like to work in the real world.  Essentially things they sometimes forget to mention in school.  With that being said, our very own Social Media Intern Beck Delude shares her experiences at Flightpath below.

I have been so lucky to be the Social Media Intern at Flightpath in NYC and learn from their brilliant employees. My time spent at the agency has allotted me a vast array of opportunities. Since being here I participated in building social media strategies for several brands, attended BlogHer12, researched relevant news about digital media and went to IFBCon!

Here are some key things I’ve learned here at Flightpath:

  • Think critically about who the brand’s audience is
  • Double and triple check everything you do and then have someone else look over it
  • It’s important to be aware of what others in the industry are doing but to always be original
  • Research is a very important aspect of being prepared

Aside from all the amazing opportunities and all the great things I learned the best part of interning at Flightpath was the people I worked with. Everyone is extremely talented and willing to take the time to teach you what they know.

Flightpath not only offers internships in Social Media but also in Design and Web Production! Check them out and apply here: http://www.flightpath.com/careers/

Photo Journal: Day 1 at #IFBCon

September 6, 2012

By flightpath

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. First stop – Independent Fashion Bloggers.

Fashion week is in full swing and it can’t start without a couple fashion and beauty conferences.  We here at Flightpath decided to check them out and wanted to show you the experience from a blogger’s perspective with photos.

This year Independent Fashion Bloggers (IFB) has decided to extend their popular conference to two days! With more panels, breakout sessions and opportunities to network with fellow bloggers and brands.  Check out what we did on the first day.

Expert panels from magazines, agencies and bloggers took the stage to share their insight.  No matter the topic the theme of the day for both brands and bloggers is this: BE AUTHENTIC and just have fun! Readers or customers can relate to you when your genuine voice comes out.

Throughout the day there were break out sessions where you can pick and choose a topic you’re interested in such as Photoshop 101, How to Become Your Own PR Person and more.

The attendees were lining up to meet the brands!  Some of the sponsors included Bare Minerals, Julep Nails, Lockerz, and more that included interactive activities such as photo booths, makeovers and DIY stations.

Blogger Mollie in Seattle took advantage of getting a quick touch up with the Bare Minerals makeup artists.

We couldn’t resist to take a manicure break and get our nails done with the Julep team at The Find booth.

The first day of the conference ended with model Coco Rocha interviewing New York Times Bestseller Derek Blasberg.

Stay tuned for the full second day report from our intern Beck who will share her first-time experience at the IFB conference and what she’s learned.

Before we let you go, we want to hear from you.  One question that arose several times at the conference was working with bloggers that have agents. Do you find it controversial or beneficial?  Share your thoughts in our comments.

Pinterest vs TheFancy: Social Media Marketing for Brands

February 17, 2012

By flightpath

Pinterest has grabbed the attention (and free time) of women and a lot of interest from social media marketers, but there is another quietly emerging player in the social bookmarking space. TheFancy is a visually stunning collection of the coolest images and products from around the web.

Pinterest has grabbed the attention (and free time) of women and a lot of interest from social media marketers, but there is another quietly emerging player in the social bookmarking space.

TheFancy is a visually stunning collection of the coolest images and products from around the web. Instead of adding images to boards like on Pinterest, users “fancy” images and add them to categories for others to view and “fancy” as well.

Users share images the same way on both sites.  Retailers can add Pinterest and TheFancy buttons to images to encourage users to share, but since both sites are relatively new most images come through users clicking a “Pin It” or “Fancy It” button in their browser’s toolbar.

Pinterest and TheFancy differ in the flavor of what is shared. Pinterest has an undeniably feminine Etsy-esque feel. The majority of Pinterest users are women, and as a result there are a lot of home décor, recipes and children’s product shots shared on the site.

TheFancy has a more unisex, urban, minimalist, high-design feel. The differences between each site’s content are obvious when you look at the brands that have a presence on each. Brands currently on Pinterest: Cabot Cheese, Lands’ End and Paula Deen. Brands on TheFancy: Brooklyn Industries, Williams-Sonoma, and Yves St. Laurent.

If you represent a luxury fashion, home décor, or tech brand then adding products to TheFancy is a smart marketing move, because unlike Pinterest- TheFancy is openly working with brands to drive sales through the site.

On Pinterest, if a user (including the brands that have set up Pinterest accounts) posts a price within a pinned image’s description, the price will appear as a banner in the corner of the image. Pinterest will then automatically pull the pinned image into the gifts category on the site. This is great, however Pinterest wants to keep users within Pinterest and is not at this time making it easy for users to leave the site.

In order to reach the original site to make a purchase, Pinterest users have to click pinned images twice. Some users I have talked to were unaware that they could even do this, since when an image is clicked once users are taken to a page where they are encouraged to like, repin or comment on the image within the Pinterest site. There is no prompt or link for Pinterest users to leave Pinterest and visit the original site. Pinterest has been designed as a social media destination.

TheFancy on the other hand, has been designed to easily move users to original sites for product purchase. When an image is clicked in TheFancy, users are presented with a “Buy It” link on the right hand side. Clicking this link will take the user to the original site where that product may be purchased. This is a great feature since the whole focus of the site is discovering products that you may never come across in a retail store.

Users can also unlock special deals from retailers by clicking “Fancy It” on their product photos. These special deals are typically discount codes that can be used at checkout on the retailer’s site. Current deals offered to TheFancy users are featured within a Deals tab at the top of the page, which makes it easy for TheFancy users to find. There is also an easy to find list of retailers on TheFancy, something which is missing on Pinterest at least at the moment.

TheFancy also seems to be here to stay. With significant investment from the French fashion firm PPR, who owns brands such as Gucci, Alexander McQueen Gucci, Bottega Veneta, Yves Saint Laurent and Balenciaga, as well as Twitter co-founder Jack Dorsey who is also on the start-up’s board. Yves Saint Laurent announced on Jan. 30th that Fancy buttons will be on every page of the brand’s website.

For social media marketers looking to ride the surge in social bookmarking site popularity, especially to promote luxury and boutique brands- TheFancy is one site to hop on.

Flightpath Joins the iMedia Top 25 “East Coast Agencies To Watch” List – Amazing, What Some Great Clients Can Do For You!

July 20, 2011

By flightpath

imedia-top-25-east-coast-agencies

Flightpath was recently named to iMedia’s list of 25 East Coast Agencies to Watch. It’s something that has us both excited and humbled. We thought it was important to talk about this list not because of our inclusion, but because it’s never really about the agency – it’s about the client. The fact is, we […]

Flightpath was recently named to iMedia’s list of 25 East Coast Agencies to Watch. It’s something that has us both excited and humbled.

We thought it was important to talk about this list not because of our inclusion, but because it’s never really about the agency – it’s about the client. The fact is, we have some clients – we can’t name names for fear of blushing – that are extraordinary. It’s the truth. Like, freaking great clients at what they do and what they don’t.

Let me give you three on both sides.

What They Do

  1. Define expectations in measurable, but not constrictive or limiting, ways. Pushing the envelope higher is easier when you know how much altitude you have to fly with.
  2. Make it fun by sharing in and appreciating the passion we have for their business. Our projects are collaborative – that’s where the real joy and excitement of creating something viable and original is most fully realized.
  3. Know the reality that digital marketing and social media are dynamic as they are fraught with unexpected detours. Smart strategy, intuitive SEO/SEM planning, elegant design, and imaginative copy all help keep the bad stuff from happening; but the “state of new” can be harsh if going it alone. Our clients would never let us feel we’re alone!

What They Don’t Do

  1. Shy away from being honest with their opinions. We love feedback and the process of refining an idea until it’s the best it can be.
  2. Keep things close. They partner with us like a…partner! We get to sit, occasionally, at the big person’s table – and that adds cred to us all.
  3. Assume we are always tireless, always available, and even assume other clients don’t exist. What these wonderful clients only assume – what they know is true – is that we share a mutually passionate commitment.

So, we love being able to share with our clients and readers this wonderful news about being an agency worth watching. But we also think it’s just as important to thank our clients, and note what makes them great.