Digital Marketing Archives

Ten Millennial Marketing Tips from AdWeek

September 30, 2015

By Denise de Castro

Millennials are adults ages 18 to 34. There are roughly 80 million Millennials in the United States alone, and each year they spend approximately $600 billion. In marketing, the group has been described as high influencers with a heightened awareness of marketing schemes. According to AdWeek, marketers are constantly working multiple social media platforms and […]

Millennials are adults ages 18 to 34. There are roughly 80 million Millennials in the United States alone, and each year they spend approximately $600 billion. In marketing, the group has been described as high influencers with a heightened awareness of marketing schemes.

According to AdWeek, marketers are constantly working multiple social media platforms and tweaking digital ads to target elusive millennials who don’t respond to traditional advertising. While it is a challenge to market to this ‘elusive’ segment, here are some key tips on engaging Millennials.

Break through the noise by utilizing the tools that are available.
Get the consumer excited with engaging content.
Millennials look for instant gratification. Allow them to personalize/customize their experience.
Be authentic. Fans can detect BS.
Consumers base their purchases based off their perception of the brand.
Mobile first. Two-thirds of Millennials view content on mobile. 70% tweet while watching television or other shows.
Create something people want to watch, and they will share that content.
Be culturally relevant. For brands, find something that is interesting and fits into the cultural space.
Content is designed to engage the consumer regardless of platform.
Listen to your audience. If your content isn’t working, pivot.

Facebook Quick Tips for Community Managers

March 25, 2013

By flightpath

Community Managers handling social media accounts for clients sometimes want to find the best and fastest way to zip across all channels. We figured, why not increase your Facebook fitness and share some of the tips and tricks we’ve learned along the way to ‘pump you up!’

Image via Tumblr.com

1. Spelling Fail – How to Edit Post after It’s Out There

Keep in mind; this only applies to posts that have images attached to them. Nonetheless, good to know when you’re in a pinch and already established high engagement.

Let’s just say you found a tiny little mistake (oops!), well this is how you can fix it after it’s been put out there for the world to see. The best part is… this also applies for the scheduled posts in your Activity Log.

Here’s how:

a) Click on the time stamp of the post you want to edit

b) Click on “Edit”

c) Then make the necessary edits in the text box and then hit “Done Editing”

Huzzah! All fixed.

2. Keyboard Shortcuts for Facebook

Thanks to Mashable we can now do our daily Facebook routine sans mouse. It’s sort of like playing a game on our keyboard.

Shortcuts are based on your browser so you need to memorize the sequence:

For the action shortcuts visit Mashable.

3. Organize Your Inbox

Want to move messages that you know you’re done with? Then you can move them out of your inbox and into the “Other” folder. This way you can control how many messages are in your inbox.

Here’s how:

Image via Facebook.com

Tag you’re it! What other quick tips do you have to share with fellow social media ninjas? Sound off in our comments below.

Can’t get enough of Facebook tidbits and news from Flightpath? Have no fear just click here.

The Mainstreaming of “PDA”

March 22, 2013

By flightpath

Forgive my Huff Po like baiting, but no, not that PDA, the emergence of “Public Display of Analytics” all over the media and business landscape- if you don’t believe me, check out History Channel’s united-stats-of-america where data and insights are dramatically brought to life. No doubt we have all seen the pervasive rise of data […]

Forgive my Huff Po like baiting, but no, not that PDA, the emergence of “Public Display of Analytics” all over the media and business landscape- if you don’t believe me, check out History Channel’s united-stats-of-america where data and insights are dramatically brought to life.

No doubt we have all seen the pervasive rise of data creep in virtually every aspect of our life and business decision making- including creative. If you buy into the assumption that “numbers speak louder than words” then you’re not alone, but there are also “contrarians at the gate.” Ad Age covering a panel at Adverting Week Europe heard the unequivocal push back from John Hegarty founder of BBH advertising “You’d expect a creative person to pour slight scorn on data.” He explained, “It’s because I’ve spent my life dealing with people who’ve got all the data in the world and yet they can’t invent anything.” That said, RG/A founder and Chairman Bob Greenberg responded with his own evangelistic zeal “I think creative use of data is also a possibility. Data visualization has created ways in which you can take the data that’s available and tie it into a live event – like when I walk into Nike Town [wearing a Nike + band] and they’ll know who I am and they’ll be able to serve up really relevant content.”

The Ad Age link is really worth clicking not just because Mr. Hegarty wouldn’t have any of it, but because data is clearly here and becoming louder and more pronounced everyday in countless ways. And, as Mr. Greenberg made clear, data is about the end game of customer personalization and engagement. Which is why analytics, especially in reference to “big data” is so compelling.

To bring it back to today, if you haven’t, I urge you to read John Lee’s (head of our SEO/SEM practice) compelling/insightful post How to Rank Better in Google & Bing that he wrote right after attending a SXSW presentation on landscape issues of search effectiveness. John and I laugh about how we “couldn’t come at it” any more different, but we both agree that the most compelling ideas and themes only matter if they engage a human being in a very human way. Enough said!

BlogHer 2012: Photo Journal

August 7, 2012

By flightpath

As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights in a photo journal. Enjoy!

As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights through photos of our experience this past weekend. Enjoy!

A warm (digital) welcome by President Barack Obama to start off the conference.

Samsung was one of the many brands that participated as a sponsor with a showroom to display the new and soon-to-launch products for work and play.

There were floors filled with a variety of brands in technology, fashion, home, cooking and more that offered incentives such as sweepstakes, giveaways and contests. It was the platform for brands to share their elevator pitch and get products into the hands of bloggers, not only for media consideration but as potential new customers.

Me striking a pose as I’m making way through the the crowded floor, but I can’t beat Betsy’s modeling skills…

We think Betsy nailed it with her signature pose and should win America’s Top Social Media Model. Tyra would be so proud. Just an example of how brands had some fun with guests using props for impromptu photo shoots.

One of the many sessions we attended. This one discussed best practices for both bloggers and brands on how to work together for opportunities. As you can see, it was a packed house.

Oh yeah, did we mention how we met Martha Stewart? Brands like Staples and Avery upped the ante by bringing along celebrities to the conference to interact face-to-face with bloggers.

Don’t worry if you didn’t get a chance to attend this year in New York City. They’ve announced that BlogHer 2013 will be in Chicago and we can’t wait to see what’s in store then.

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