CASE STUDY
Smooth Sailing
on Social Media
B2B
Digital Strategy
Digital Marketing
Social Media
Paid Media
The
Opportunity
AkzoNobel is a leading global paint and coating company active in more than 150 countries. They have a compelling story to tell, with a powerful brand voice that carries across all product lines.
They challenged Flightpath to devise and implement a global social and digital strategy targeted to a variety of consumer (B2C) and professional (B2B) constituencies.
This strategy focuses on building brand awareness, generating leads for new customers and maximizing purchase continuity.
The
Solve
Push brand interactions and generate actionable new business leads via brand/use-case specific social content and ads in conjunction with a targeted paid search campaign.
How and Why
In order to reach a broad spectrum of audiences around the world, our social platforms of choice include:
Facebook Instagram Linkedin TikTok WeChat
We produce and deploy a broad array of dynamic social content that follows
three tracks:
- Above Brand/Master Brand Messaging
- Brand-Specific: With a focus on news, products, usage, tips and tricks
- Regional: With unique content for the Chinese market and other local considerations
AkzoNobel social content is amplified by targeted paid media and paired with a paid search effort to target those that have expressed purchase intent.
Flightpath partners closely with AkzoNobel’s PR and Creative agencies to ensure all brand communications are in harmony and reinforce one another.
