CASE STUDY
All Paws on Deck
for Pet Care
B2C/B2B, HEALTHCARE
Digital StrategyDigital Marketing
UX/Web Design
Paid & Social Media
The
Opportunity
Zoetis is the worldwide leader in animal pharmaceuticals and diagnostic solutions, providing research, development and veterinary medicine sales. For 3+ years we’ve worked to drive sales and connect with a larger audience of pet owners, veterinarians and animal health clinic staff. Our digital strategy focuses on two key components:
Educating and engaging with animal health professionals
Optimizing consumer touchpoints and resonating with pet lovers
The
Solve
While promoting many elements of Zoetis’ diverse product portfolio, we implement an omni-channel approach that’s less channel-specific with customized messaging/ interactions, depending upon our targets’ place in the customer journey.
How and Why
Our work with Zoetis spans across the board, with dynamic tactics, tools, and creative for a variety of products and services. All of our work is backed by well-researched strategies that ensure best in class user experiences:
Digital Strategy
Working collaboratively with our clients to identify audience segments, creative messaging and pertinent digital touchpoints to achieve business objectives.
Paid Media
B2B and B2C digital media to drive awareness, consideration, customer acquisition, and loyalty.
Social Media
Organic content, paid media planning & buying, community management and customer service functions enter into our social campaigns. All executed in a highly regulated environment.
Websites
Creating new and revamped websites to update brand tone, pairing pharmaceutical needs and brand guidelines with the best UX practices.
SEO/SEM
Ensuring high search engine visibility for all properties.
Impactful, targeted messaging keeps Zoetis products, services and special offers top of mind for veterinary professionals.
