CASE STUDY
So Delicious
You Can Share It
B2C, FOOD
Digital Strategy
Digital Marketing
UX/Web Design
Paid & Social Media
The
Opportunity
Goya is the largest Hispanic-owned food company in the United States, and continually pushes to share more product options and flavorful creations with a broader audience.
A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, all platforms work together to achieve measurable goals:
Activate product trial & purchase continuity
Increase brand visibility
The
Solve
With a consumer brand like Goya, the best results come from actions that engage their target audience in ways that are fresh and enjoyable.
This ongoing engagement increases positive actions and allows for cross-pollinated promotion between all platforms.
Social Media
Website
Ecommerce
How and Why
The culture of food and family is meant to be shared, and Goya’s products work to connect with customers through culinary traditions and delicious flavors. These flavors start with easily-shareable content, including tasty recipe creations, in-person events, and videos featuring Goya’s Chef Fernando.
Flightpath spreads the flavor of engagement through every digital touchpoint, reaching consumers where they’re ready to listen. We created the award-winning Goya.com website, which encourages new product trials, social sharing and repeat visitation.
Social content and community engagement is key. Instagram, Facebook, YouTube, Twitter and Pinterest all serve as important platforms to swap recipes, Social content and community engagement is key. Instagram, Facebook, TikTok, YouTube, Twitter and Pinterest all serve as important platforms to swap recipes, videos, stories, news and announcements – supported by targeted paid media to maximize reach. These also serve as crucial customer service channels.
Strategic email communication gives Goya the ability to reach customers right in their inbox with promotions, product usage ideas, coupons and more.
