AREAS OF EXPERTISE
Bringing Ideas to New Heights
Working from a strategic-creative platform, we develop digital marketing solutions with elasticity—expanding and contorting to suit the shape and dimension of business goals and customer expectations.
The strength of our digital agency lies in an ever-evolving set of core competencies, nimbly combined and refined into a custom solution for our clients and their brands.
Digital
Strategy
Starting with a clear understanding of your audience, Flightpath’s digital strategy process model results in a framework for how to tell your story in a logical sequence in order to achieve optimal results.
Digital Marketing
Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include:
Social media & content marketing
Search engine marketing: PPC & SEO
Programmatic & display advertising
Paid social campaigns
Targeted email
UX
/Web Design
With more than 20 years of web design and development experience to draw from, we really get what’s essential in developing highly functional B2B or B2C websites, landing pages, apps and digital experiences. We leverage a variety of CMS platforms (AEM, WordPress, Drupal, Umbraco) and always strive to address:
Flexibility & scalability
Search engine visibility (SEO)
Ease of use
Brand consistency
Clarity of communication
Accessibility via a range of devices
Surprise & delight
Success Measurement
A purposeful measurement plan defines meaningful goals, targets, segments and KPIs. Flightpath’s data measurement methodology identifies what channels are truly performing, where to find the greatest cost efficiencies, and what impact digital campaigns are truly making on your operations.
