Social Media – What Is It?

Social media generally refers to communication generated via community-driven web platforms. Think status updates on Facebook, phrases on Twitter, photos on Flickr, career profiles on LinkedIn, discussions on Ning, blogs on Tumblr…any virtual platform that encourages activity.

The social media space is huge and growing. People around the digital world use social media channels to connect over shared interests and ideas. At Flightpath, we assist companies in establishing a stronger social media presence by facilitating communications, developing engaging user experiences, and designing campaigns that complement traditional marketing and advertising initiatives.

Social Media Marketing Services – Who Needs It?

The strategic use of social media marketing services begins with understanding the landscape and how your company fits in it. We help evaluate your product, service, and brand to uncover tactical opportunities:

• Does your business rely solely on your consumers?
• Do you pride yourself on establishing relationships with your clients?
• Are you testing a new product and would love “fly on the wall” feedback?
• Is your brand in need of community support, or does it have support to give back to the community?

Well-positioned, well-planned social media marketing initiatives offer companies genuine feedback and interaction with their customers and community. Companies gain valuable insights that help redefine their existing image and enable growth and change.

Social Media Agency – What Can We Do?

Flightpath helps businesses identify their objectives and create a social media strategy and the technology to achieve them. We formulate interactive campaigns that create word-of-mouth marketing exposure, buzz, and engagement with your digital community.

We deliver a strategic social networking launch derived from internal research and creative brainstorming that aligns with best practice tactics for success. Our web production artists, social media strategists, and writers develop a campaign with aesthetic poise and measurable results:

• Managing and tracking with URL shorteners, traffic monitoring tools, ever-changing social platform rules, and more
• Creating apps, widgets, content, and platforms for promotion
• Supervising brand-monitoring initiatives via social search tools and research

Our social media group keeps its fingers on the digital pulse of innovation. We look to the newest platforms like Foursquare, Tumblr, Flavors, and mobile apps to enhance existing campaigns with hip, new exposure directed at your tech-savvy influencers.