The Challenge

After too long touting itself with an outdated online presence, Tishman approached Flightpath for a redesign. Two redesigns, actually, of distinct sites for the company’s construction and hotel and realty divisions to be accessed through a single URL. While effective promotion was the client’s chief concern, Tishman also desired a content management system that it could edit freely and efficiently without having to go through a third-party web agency. Tishman also sought an appealing visual backdrop and easy-to-scan statistics through which to showcase the good works of each of its divisions.

The Solution

Flightpath’s design team moved swiftly, creating a visually appealing backdrop employing imagery from Tishman’s own photo portfolio in a dramatic, sweeping fashion. User-friendliness was a priority, as it should be in any effective web design, with information organized through content buckets grouped by category rather than just splashed across the page. As for Tishman’s desire to edit its own content, Flightpath utilized DRUPAL, a flexible open source content management system.

The Result

A clean, creative and sophisticated design that encourages visitors to peruse both sites while highlighting the client’s many prominent achievements. Accessible and informative to staff, potential recruits, investors, media, and the public at large.