In one week, the Flightpath team will attend one of the biggest conferences that will be taking place this year in New York City – BlogHer. Thousands of bloggers from all over the country travel to be a part of this major event.
It’s amazing to think that over the years how the blogging community has grown and shown great support of each other. Women supporting other women, not only in the business of blogging but as marketing professionals as well. BlogHer sets the stage where brands can interact vis-à-vis with bloggers and receive real-time insight to their products and build a strong professional relationships. Every year brands, celebrities and influencers offer their expertise during scheduled panels and this year it includes major players such as Martha Stewart, Katie Couric, Christy Turlington Burns and more.
Another growth factor for BlogHer to note is the amount of brands that partake in this conference. With sponsors like Johnson & Johnson, Pfizer, Hillshire Farm, Dannon, Verizon Wireless and so much more.
If you’re a marketer or a brand that has not participated in BlogHer in the past, our best advice for you is to get your team a pass to attend as a guest and observe. This will allow you to interact with guests and see what’s in store at the conference to better prepare not only for yourself but for the needs of your client. It will give you an advantage to plan ahead and see what works and doesn’t work to create a successful strategic plan. Be sure to check out BlogHer for additional information.
Follow us on Twitter and Instagram where we’ll be reporting from BlogHer ’12 conference using hashtag #BlogHer12.
Image Source for Header: BlogHer.com