The Challenge

With the introduction of entré, a new and exclusive membership program targeted to top-tier account holders, American Express needed a simple yet elegant family of web sites to support the launch of third-party bankcards. The web sites had to be geared to provide utmost functionality and ease of use, as well as to illustrate the exclusivity of American Express offerings to a clientele hungry for luxury. All this while spotlighting the brand and marketing goals of the high-end entré campaign.

The Solution

A set of inviting, private-label web sites was designed for the multiple banking partners of the entré program, each employing striking design, imagery and usability to introduce the cream of American Express cardholders to remarkable experiences in travel, spas and dining. A deluxe Hotel Finder, Wine/Recipe Matching Tools and other refined interactive experiences rounded out the many important benefits of the campaign.

The Result

A fresh, exclusive and desirable web destination offering valued and demanding clients a luxury experience beyond what they have come to expect - even from American Express.